Are you tired of the headaches associated with Insurance/Medicare billing and regulation?
Want to spend more time with each patient, less time on paperwork, and treat them the way You feel is best?
Are you concerned about the ongoing decline in reimbursements for your services?
A “yes” to any of these questions means you are in the right place. This site will be continually fed with information on how to create a cash-based practice and/or add private-pay services in order to remedy the above-mentioned challenges. For a FREE eBook on Cash-Based PT & Medicare, and other useful information not on this site, drop your email to the right and click “Send It Now.”For a FREE eBook on Cash-Based PT & Medicare, and other useful information not on this site, drop your email below and click “Send It Now.”
Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT!
In this episode, I ask Jim about what strategies worked to build his practice so quickly and answer some incredibly common questions/dilemmas about scaling and hiring. We discuss what traits I look for in a PT, how to automate the hiring process, and how to ramp up hours and demand for a new PT.
More Specifically, we discuss:
How Jim transitioned from home health employment to a permanent location for his cash-based practice.
The early networking connections that earned Jim lots of patients and referrals
Jim’s “20 for 20” discovery session model and how it has drastically helped his business (and earns him some money rather than giving completely free consultations)
How Jim got in with a network of 25 personal trainers in his community
Jarod’s advice on what traits to look for while hiring new staff physical therapists
What to do when you need a 2nd PT but can’t employ them full-time off your current patients
Considerations for setting and raising prices in a growing practice
Jarod’s simple experiment that shows you that you CAN ask for more money
[Click to Tweet] Thanks Jim Heafner for sharing the strategies you’ve used to build your practice on the Cash-Based Practice Podcast w/ @drjarodcarter ! http://bit.ly/cbp077 #cashPT #bizPT
This episode solves two incredibly common but little known problems for private practices … The average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10% increase in the delivery of your marketing messages could mean for your private practice’s bottom line. […]
For most businesses, the cost of making a bad hire is almost never less than six figures! Consider their salary, your time training them, taxes, work comp, additional insurance, etc. There is ALSO the loss of revenue/business that can occur because they are a subpar employee giving subpar customer experiences leading to subpar outcomes that […]
In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above and beyond to win out-of-network patients. Now, in episode 75, Sturdy explains how to identify touch-points where patients or referrers […]
Cash-based practices tend to have a much higher percentage of their patients come from non-physician referral sources (aka “Direct Access Patients”) … even in NON-Direct Access states. It’s a big problem when most of your prospective patients are calling without already acquiring the legally-necessary PT script to begin treatment. I own a successful cash-based […]
Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why patients would choose to go out-of-network, and gives examples of where cash-based practices have […]
Image all your FB ad campaigns, landing pages, lead magnets, and follow-up email campaigns done for you at an incredibly low price. In last week’s podcast episode, Scott Waddell, president of PatientSites, talked with us about options for low-budget, but highly effective, lead generation and nurture marketing. One of the biggest costs in marketing is […]
Back in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is back to update us on what PatientSites (with tons of data across hundreds of clinic websites) has learned about optimizing your website, emails, […]
Want to create content that actually drives patients to your clinic? Then you need to create content that your target audience will actually enjoy and find interesting. To get people clicking on what you post, you need to write articles or create videos about the things your target audience loves… and guess what, it’s not […]
Maury Hayashida, DPT, has achieved what a great deal of established practice owners are looking to do … create a cash-based practice alongside his insurance-based practice AND add cash-pay services to his insurance based practice. The goal is certainly not always to just drop all insurance practices and go completely cash-pay, and Maury describes exactly […]
While online marketing may be shiny and glamorous, word of mouth marketing is the bedrock of any successful cash-based practice. But it doesn’t always ‘just happen organically’ and there are many ways to maximize these types of referrals for your private practice. In this video, Jarod shares the most successful methods he uses at Carter […]
This is a follow up interview with one of the most popular guests I’ve had on the podcast, and she once again proves why in this episode. When I first interviewed Sarah King back in episode 50 of the Cash-Based Practice Podcast, I was extremely impressed by her knowledge of marketing tools and strategies considering […]
